Last month I attended the Local Media Association’s Media Transformation conference in Kansas City, Missouri, along with heavyweights from the local media world. I was quite impressed with the topics and speakers. The entire conference was buzzing with good ideas and important conversations, but a couple of noteworthy themes made an impression on me: how …
The Local Media Association’s Media Transformation Conference Read More »
The YouTube TrueView ad format video ad format is popular because it gives viewers choices, including the ability to skip pre-roll ads after five seconds. It is also designed so advertisers only pay when people opt in to watch their video ads. It’s a win-win — viewers see videos they’re curious about and advertisers get …
I had the pleasure to attend NAB’s Small Market Television Exchange (SMTE) Event — the national conference for small market groups and stations — in Nashville earlier this month along with Carolyn Baird, vice president, business development and Sara Droke, director of business development. It was a high-quality audience of approximately 500 attendees and a …
The National Association of Broadcasters’ Small Market Television (SMTE) Exchange Event Read More »
The late great Stephen Hawking once said “We are all now connected by the Internet, like neurons in a giant brain.” And now, we can all connect with endless reams of streaming content through Connected TV (CTV). Connected TV helps advertisers looking to reach viewers — including both cord-cutters and cord nevers — who make …
AffinityX Brings Connected TV to its Suite of Advertising Products Read More »
In order for small businesses to compete with other small businesses — as well as big corporations —SEO can be transformative: 74 percent of internet users are performing local searches and 76 percent of people who search for something nearby on their smartphones visit related businesses within a day. Local media companies, ad agencies and other marketing services providers …
AffinityX Introduces Search Engine Optimization and Call Tracking for Google PPC Read More »
According to eMarketer, 12.9 percent of auto industry ad budgets in 2017 went to digital. Spending is expected to increase by 17.6 percent in 2018 and continue to grow by double digits through 2021. In fact, the percent of ad budgets spent on digital versus traditional campaigns is higher than in any other category except …
Rev Up Your Digital Advertising with Dynamic Ads for Auto Dealers Read More »
Recruitment advertising (or “job ads”) has been around as long as, well — jobs. From “help wanted” signs in store windows to newspaper classifieds, job listings have always been essential to employers to attract the right talent. Then along came the Internet, which radically turned recruiting on its head. Sites like Monster.com, CareerBuilder, Craigslist, SimplyHired …
Programmatic Recruitment Advertising is a Game-Changer Read More »
Launched by the Interactive Advertising Bureau (IAB) last spring, ads.txt is growing in importance. The concept is that publishers host a file on their servers which lists all the companies that are authorized to sell their inventory. Buyers can then validate the sellers they are purchasing from to avoid spoofed domains and arbitraged inventory. Sounds …
Ads.Txt is Gaining Momentum: Are You On Board, Publishers? Read More »
Borrell Associates held its Local Online Advertising Conference at The Grand Hyatt in New York City recently and focused on hot-button themes such as local programmatic advertising, video advertising, SEM/SEO, packaging digital services, the best OTT strategy for “local,” Facebook‘s latest plan for local news and much more. AffinityX’s Carolyn Baird, vice president of business …
Takeaways from Borrell Associates’ Local Online Advertising Conference Read More »
At the end of February, the Local Media Association held its Mega Conference in San Diego and Brian Kennett, Vice President Business Development, AffinityX was in attendance for an action-packed show! Personalization of Content. He reports that one of the main themes was personalization of content (i.e., how do local media companies serve unique audiences …
In Case You Missed it: The Buzz at the Local Media Association Mega Conference Read More »