SaaS Advertising Solutions for SMBs — Not as Turnkey as They’d Hope, But You Can Help
The Chief Marketing Officer of Viant, Jon Schulz, recently wrote an interesting piece in MarTechSeries titled “The Ad Industry’s Focus on Scale Has Ignored Small Businesses.” Schulz makes the point that small- and medium-sized businesses (SMBs) — which make up 99% of all private sector businesses in the US — are largely neglected by the …
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