The Creative Antidote: How WPP’s Mindshare and AffinityX Both Approach Media Planning for Clients
WPP’s Mindshare, the global media agency network, just announced a new service for clients — Mindshare 24 — designed to deliver a media plan within 24 hours of receiving a brief, by pulling in global team members to collaborate on ideas overnight. That’s a great offer for Mindshare’s enterprise clients. We totally agree with their point of …