Marketing

Online publishing is a tricky industry, especially for legacy print publications that long relied on subscriptions and pages of ad revenue. Today, these publications are trying to determine how to maximize their revenue while continuing to publish high-quality content and deliver a positive user experience so that they maintain readership. While those core top-level goals …

Digital Publishers Are Feeling The Revenue Pressure, but Help is On the Way Read More »

Social media has changed the way that brands and businesses communicate with consumers. Whereas marketers historically directed a conversation toward the consumers, social media has given consumers the ability to speak directly back to the brands, as well as to each other about brands. This has also created a democratized landscape, where every brand stands …

For SMBs, DIFM & DIWM are the Best Ways to Spend on Social Read More »

TV is often the first channel many advertisers turn to, especially in local markets. But changes in TV consumption have forced many advertisers, large and small, to think differently about how they approach TV advertising. One growing trend is the “cord nevers,” a subset of viewers who have never paid for a cable or satellite subscription. This …

With New TV Viewing Habits, SMBs Must Explore Online Video Read More »

Over the past few years, Google has constantly made ripples in the online media world by adjusting how its search algorithm weighs mobile websites. In the past, mobile sites were given preferential treatment, but now Google is testing a mobile-first index that looks at the mobile version of websites before moving onto desktop sites. This is, of course, …

Preparing for Google’s Mobile-First Index for SMBs and Service Providers Read More »

The media failed to predict the election of Donald Trump, placing him way behind in all their models until the actual election results came in. And since November 9th, the media have been wondering went wrong. Astute observers pointed to a number of legitimate explanations, from inaccurate polling data that skewed prediction models, to the fracturing of …

Fake News, Brand Safety and SMBs Read More »

When you think of local businesses that advertise heavily, a few specific industries are likely to spring to mind. There’s automotive, retail and real estate, which are all traditionally big spenders that work very closely with local media partners to reach regional audiences. Lately, these verticals have altered the way that they identify and target …

Pay Attention: Vertical Marketers Are Rewriting Local Advertising Read More »

The internet has revolutionized holiday shopping. No longer are consumers confined by their nearest physical retail stores; nor are they restricted to items that are in stock. Now consumers can research and buy items without leaving their homes, which is a great relief to those who hate long lines and in-store madness during the holiday …

How SMBs Can Stand Out This Holiday Season Read More »

Many SMBs understand the value of advertising on Facebook, as it provides them access to a massive audience and targeting tools to ensure they reach desirable, qualified customers. But the recent revelation that Facebook was inaccurately measuring the average time users spent watching videos is sure to raise an eyebrow among advertisers. If Facebook failed to provide …

Franchises: The Sophisticated and Loyal SMB Client Read More »