Agencies are an integral part of the advertising industry, responsible for helping bring clients’ creative ideas to life and then acquiring the media to put those messages in front of consumers. Historically, agencies have adapted with the shifts in media consumption, moving from print to TV and beyond. But with digital media advancing so rapidly …
Acquiring Digital Capabilities Is Easier Than Ever for Agencies Read More »
Apple has earned the ire of advertisers lately with its plans to alter the cookie policy for its Safari browser on mobile. The main change is that Apple will delete all cookie data after 24 hours, where in the past marketers and ad tech providers could access cookie data for 30 days. Six major advertising …
What Does Apple’s Advertising Uproar Mean to SMBs? Read More »
Advertising and marketing software continues to revolutionize the way that brands deliver their messages to consumers. As digital media has altered the way that consumers consume content, it has made this software all the more important, which has attracted investment and Wall Street attention. Across many industries, the influx of software has removed middlemen from the …
Agencies Can Serve SMBs Without Fear of Technology Replacing Them Read More »
Dramatic shifts in media consumption have changed the channels through which SMBs can interact with both their existing customers and prospects. Print, TV, radio and out-of-home are still viable, but digital has altered the reach and targeting capabilities for advertisers of all sizes. While digital is firmly established, it continues to evolve at a fast …
As Technology Advances, SMB Issues Remain Static Read More »
The rise of technology has democratized the advertising landscape. Agencies no longer need to be among the largest holding companies to have global reach and cutting-edge capabilities. As The Drum recently pointed out, big brands are very interested in handing their budgets over to smaller agencies these days, given that these firms often have the same …
The marketing industry is currently ripe with innovation, with lots of startups looking to cash in on a growing field, especially in local digital advertising. There are “buckets” of money going toward scaling enterprise technology down to the SMB level, according to Neal Polachek, an advisor to the Local Search Association (LSA), speaking in a recent …
Amid Local Startup Growth, There is Opportunity for Media Providers Read More »
Facebook has risen from questionable marketing platform to one of the dominant powers in digital media in a relatively short period of time. And while the platform made $27 billion in ad revenue in 2016, it has ambitions to venture into creative services as well. The platforms’ Creative Hub allows marketers to build and test mobile …
Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice Read More »
If you spent any time around the holidays camped out in front of a TV set, you likely saw commercials for virtual assistants. This new device segment is exploding, thanks in large part to the competition between Amazon’s Echo and Google’s Home products. Of course, as products grow in popularity with consumers, they grow in …
Will Virtual Assistants Cause a Seismic Shift in SEO Strategy? Read More »
The widely-perceived story on local media is that it’s hurting, with organizations that once dominated local markets having ceded much of their ad revenue to digital companies such as Facebook and Google. But that’s an easy take on a more complicated story — one that actually provides ample opportunity for many local media players. In the …
For Local Media to Thrive, It Must Identify New Customers and Products in 2017 Read More »
P&G’s Marc Pritchard kicked off a season’s worth of headlines with a speech at IAB’s annual leadership meeting in early 2017 when he “put his agencies on notice,” in a public demand for transparency from the entire digital advertising infrastructure. “The days of giving digital a pass are over,” he said. By now Mr. Pritchard’s …
How Agencies Big and Small Are Working Smarter in the No-Margin, Pay For Performance Era Read More »