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Facebook’s F8 Conference: Key SMB-focused Takeaways

Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …

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MediaPost RTB Insider

For Programmatic to Matter, It Must Reach the SMB Level. This has been a banner year for the practice of programmatic ad buying, with “the most dramatic growth and expansion” to date, according to eMarketer. It won’t stop here, either — forecasts show the market growing from $10 billion to $14.9 billion by the end …

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Mobile for SMBs

Prospective customers are just around the corner for many small businesses, and mobile can bring them in the front door. During a recent “Digital Front Door” webinar, Borrell and Netserve stressed that the world has changed for retailers. “The Main Street location is no longer the front door to businesses,” according to the webinar. “Rather, the front …

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Ayala Corporation

Affinity Express’s parent company Ayala received the 19th Annual IMD-Lombard Odier Global Family Business Award in a ceremony in Dubai on Oct. 16. With this recognition, Ayala joins the ranks of international brands such as S.C. Johnson, Hermes, Merck, Barilla, and LEGO, all of which have been recognized by the Family Business Network International. “This …

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SMB Marketing Services

The “agency model” and the managed services associated with it are no longer confined to traditional ad agencies and holding companies. Companies across several different verticals are finding that they can grow revenue by offering services that benefit the growing SMB marketplace. This is a market that has a variety of needs, including logo creation, …

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Affinity Express

Affinity Express Rebrands As AffinityX To Help Multiply Revenues For Companies That Serve SMB Marketing Needs. Provides Local Media, Cable, Retail And Marketing Services Companies With Custom Solutions To Tap Into Fast Growing SMB Marketing Category. Chicago – Nov. 20, 2014 — Affinity Express, the leading white label creative and marketing services provider for companies …

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Google’s New Algorithm Change Rightly Recognizes Original Reporting and Local Journalism

This hasn’t been just Google’s problem — major news algorithms have been long challenged to recognize original reporting especially from smaller local outlets. Business Insider reports that 80 percent of the articles on Apple News come from just 20 sources, and those sources are almost entirely large national outlets. This reality means that larger publishers …

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