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Amid Local Startup Growth, There is Opportunity for Media Providers

The marketing industry is currently ripe with innovation, with lots of startups looking to cash in on a growing field, especially in local digital advertising. There are “buckets” of money going toward scaling enterprise technology down to the SMB level, according to Neal Polachek, an advisor to the Local Search Association (LSA), speaking in a recent …

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Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

Facebook has risen from questionable marketing platform to one of the dominant powers in digital media in a relatively short period of time. And while the platform made $27 billion in ad revenue in 2016, it has ambitions to venture into creative services as well. The platforms’ Creative Hub allows marketers to build and test mobile …

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AffinityX Wins Three Awards, Including Creative Hall of Fame Honor, at the International ICT Awards Philippines

Also Named Best Company of the Year for Animation & Game Development and Best Filipino-Owned Company CHICAGO, IL — March 31 2017 — AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been inducted into the International ICT Awards Philippines Hall of Fame in recognition …

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Affinity Express Receives ISO Certifications for Creative Production Units

Accreditation Ensures Highest Level of Quality Management at the Company’s Pune and Manila Offices CHICAGO IL — Affinity Express, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has received the ISO 9001:2015 and 27001:2013 certifications for its Global Advertisement Services Private Limited (GASPL) and Affinity Express …

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Bypassing the Hurdles to Bring Programmatic to SMB Advertisers

Programmatic has remained one of the hottest trends in digital advertising over the past five years, but the increased spending and popularity haven’t come without difficulty or controversy. The latest struggle is on the agency side, where many shops are sprinting to keep up with client demand, trying to integrate programmatic ad buying across their …

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AffinityX Wins Second Consecutive “Best Emerging Company for Creatives” Honor at the International ICT Awards Philippines

CHICAGO, IL–(Marketwired – Apr 8, 2016) – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been distinguished as the preeminent creative company in the information technology and business process management (IT-BPM) industry in the Philippines, taking home the “Best Emerging IT-BPM Company for Creatives” …

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Vantage Points: How Can Local Businesses Fight National Competitors

Local advertising used to mean just that: small or mid-sized businesses (SMBs) trying to reach consumers in their local markets. No more. Today’s SMBs must compete in the “New Local”– a battleground where the SMB’s message must compete against powerful national brands for mind share, especially in digital advertising. The good news? A new generation …

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Why sales enablement strategy + technology = increased ad revenue

While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company? News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and …

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