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At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points. Navigating these layers of …

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers? Read More »

AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales. In the new role, Tymothe is responsible for demonstrating how media organizations can offer end-to-end programmatic advertising programs to their SMB advertiser clients for sustained advertising revenue …

AffinityX Appoints Tymothe Meskel Director of Programmatic Sales Read More »

Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers, offering the opportunity to publish updates and promotional content directly into their news feeds. Yet for the past year, SMBs have seen the organic (i.e., unpaid) reach of their posts diminish significantly. The data supports …

Duct Tape Marketing Read More »

The media industry has changed greatly over the past decade, forcing news media companies and their ad sales teams to adapt by expanding their offerings and entering new forms of media. All local media is now digital, with newspapers competing with multiple media entities for the same online audience. And with digital advertising becoming greatly …

AffinityX Offers Expert Integrated Ad Sales Advice for INMA Read More »

Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …

AffinityX Read More »

For Programmatic to Matter, It Must Reach the SMB Level. This has been a banner year for the practice of programmatic ad buying, with “the most dramatic growth and expansion” to date, according to eMarketer. It won’t stop here, either — forecasts show the market growing from $10 billion to $14.9 billion by the end …

MediaPost RTB Insider Read More »

Affinity Express Rebrands As AffinityX To Help Multiply Revenues For Companies That Serve SMB Marketing Needs. Provides Local Media, Cable, Retail And Marketing Services Companies With Custom Solutions To Tap Into Fast Growing SMB Marketing Category. Chicago – Nov. 20, 2014 — Affinity Express, the leading white label creative and marketing services provider for companies …

Affinity Express Read More »

This hasn’t been just Google’s problem — major news algorithms have been long challenged to recognize original reporting especially from smaller local outlets. Business Insider reports that 80 percent of the articles on Apple News come from just 20 sources, and those sources are almost entirely large national outlets. This reality means that larger publishers …

Google’s New Algorithm Change Rightly Recognizes Original Reporting and Local Journalism Read More »

New Jersey’s Governor also recently took the unprecedented step of allocating state funds to support community journalism, and at the federal level, lawmakers are debating whether to make it easier for news organizations to gain tax-exempt status. In other words, legislators are waking up to the fact that local news is in danger of extinction …

The Fight to Save Local News Read More »