AffinityX

Local Media How local media companies can find growth in the era of commoditization and over-choice.

You have plans. AffinityX can make them reality.

How local media companies can find growth in the era of commoditization and over-choice.

There’s a $161 Billion opportunity in local advertising, but advertisers are overwhelmed, offerings are undifferentiated, and it’s tough to strike the right balance between your core offerings and your digital offerings.

There’s major opportunity for broadcast TV, with the rise of OTT, CTV, and programmatic video – now your advertisers can go digital quickly and easily. Broadcast Radio can boost the value of core offerings with digital campaigns that drive additional conversions and value. Newspapers can drive new efficiencies while building powerful new digital revenue models. And all local media companies can sell to new advertisers and increase renewals.

There’s a $161 Billion opportunity in local advertising, but advertisers are overwhelmed, offerings are undifferentiated,
and it’s tough to strike the right balance between your core offerings and your digital offerings.

With AffinityX, local media companies can double advertising order values and close rates.

Newspaper

Expand your local reach by selling to new advertisers while increasing the value of client renewals with digital power-ups.

Broadcast Radio

Boost the value of your core offerings with digital campaigns that drive additional conversions and value.

Broadcast TV

With the rise of OTT/CTV and programmatic video, now your advertisers can go digital quickly and easily.

Build a powerful new digital revenue model, gain efficiencies in your current digital products, and superpower your sales team.

Our modular services make digital advertising easy to sell, deliver, and grow.

We know every local media company is unique, so we work the way you need to work.

AffinityX AudienceX: a complete digital advertising growth engine

  • Advertising CRM and Order Management

  • Multimedia Campaign Sales and Renewals (Traditional, O&O Digital, Digital), including sales training and enablement

  • Multimedia Creative Fulfillment

  • Multimedia Campaign Orchestration

  • Multimedia Campaign Reporting

  • Order Management

  • Campaign Orchestration

  • Campaign Reporting

  • Campaign Fulfillment

  • Campaign Sales and Renewals

  • Advertising CRM

Rudi-Alcott

“This has positioned our company to better compete and grow. This wouldn’t be possible without the AffinityX Client Success Team to guide our sales staff with best practices and what works and doesn’t work in the field.”

Rudi Alcott
Director, Digital Revenue, Sound Publishing

Gordon-Davidson

"We have 130 titles split across two planning sites and, within six months, we turned over 21,500 pages per week to AffinityX. Planning costs have been reduced by half. We don’t see us as two separate businesses, but see AffinityX as an extension of our team."

Gordon Davidson
Director Operations, Reach PLC

Monique-Vanderdr

"The people AffinityX employed were out of this world. It all went off without a hitch. Out of all the people we have worked with over 10+ years, Affinity is clearly the best because of their transparency."

Monique Vanderdrift
Group Operations Production Manager, Fairfax Australia

Local Media Expertise

AffinityX has partnered with local media companies for two decades.

Our sales and operations leaders have been in the trenches at local media companies, and our Customer Success team has trained and supported more than 5,000 sales reps.

Our media team and designers have expertise in every SMB industry vertical and know what works.

<span>Adam Burnham</span><br>SVP, INTERACTIVE SALES & SERVICES

Adam Burnham
SVP, INTERACTIVE SALES & SERVICES

Previous experience
Senior Vice President - Local Digital Sales,
Digital First Media

What Inspires Adam
Helping others become successful in achieving their objectives and goals. Nothing better than seeing someone come up with a great idea, and to see that idea through to reality.
Success breeds success.

Education
University of Missouri-Columbia

<span>David Grant</span><br>FOUNDER, EVP SALES

David Grant
FOUNDER, EVP SALES

Previous experience
President Creative Services

What Inspires David
People who want to be the best at what they do.

Education
Massachusetts Institute of Technology
- Sloan School of Management


Creative Gallery

Complete Growth Engine E-Book to learn how.

Local Media needs to excel at every stage of the advertisers’ experience.