Top Trends that will Drive B2B Digital Growth in 2019

Jan 30

By Lynn Tornabene, Chief Marketing Officer, AffinityX

Today, we’re in the Age of Local — marketing wars are digital, skirmishes are ongoing, and you win or lose based on local relevance. This is not only the new reality for major brands and their agencies, but also for companies whose bread and butter has always been local, such as hospitals, real estate agents, auto dealerships, and the advertising and media companies who service them.

Luckily, the Age of Local brings with it the means to compete. I predict that the democratization of advertising and marketing technology and platforms — including programmatic for display and connected television, social, and better conversion tracking — will continue to level the playing field and make it a golden age for local marketing.