AffinityX Starts Off Q2 2019 with Rapid Growth, New C-Level Executives and Expanded Board of Directors
AffinityX, the leading white-label creative and marketing services partner behind the biggest names in local marketing, today announced that it has promoted David McTarnaghan to Chief Executive Officer; welcomed Rachel Walkden as the company’s new Chief Operating Officer; appointed Amit Basak as Executive Chair, Board of Directors; and added Steve Kezirian to the board. The company also reported 25% revenue growth year-over-year (Q1 2018 vs. Q1 2019) and triple-digit growth for AudienceX, its turnkey digital revenue solution designed to ignite new revenue streams for local media companies.
CEO David McTarnaghan said, “AffinityX powers some of the world’s best media companies, in-house and independent agencies, and marketing services companies. Over the past year, I am most pleased with the breakthrough results our team has delivered for our clients. No other company can match our quality and cycle times for designing and delivering digital products and services at scale.”
McTarnaghan was promoted to AffinityX CEO after a decade of serving as company president.
New AffinityX COO Rachel Walkden said, “I’m delighted to join AffinityX as Chief Operating Officer to continue to drive operational excellence and lend my expertise in digital media and technology to the company’s product strategy, direction, and execution.”
Walkden is a seasoned executive with more than 25 years of experience, primarily in digital media and technology companies ranging in size from early-stage to Fortune 500. Most recently, she was COO of Sizmek, a leading buy-side digital advertising platform.
Amit Basak, an AffinityX board member since 2008, was appointed as Executive Chair. Basak is Chairman, President & Co-Founder of Full Potential Solutions (FPS), a performance-driven, technology-enabled outsourcing company that uses multi-channel solutions to expand customer lifetime value and reduce acquisition costs. New AffinityX board member Steve Kezirian is the CEO and Co-Founder of Full Potential Solutions (FPS).
AffinityX is the white label creative and marketing services partner behind the biggest names in local marketing. We are the secret weapon of the world’s best media companies, agencies, brands, marketing services companies and more. Our purpose-built technology, media expertise, and world-class infrastructure delivers more than 5 million fast-turn jobs per year, from logos to websites to programmatic advertising and beyond. With more than 2,200 employees worldwide, AffinityX's U.S. headquarters are in Elgin, Illinois.