AffinityX

Insights

Mobile for SMBs

Prospective customers are just around the corner for many small businesses, and mobile can bring them in the front door. During a recent “Digital Front Door” webinar, Borrell and Netserve stressed that the world has changed for retailers. “The Main Street location is no longer the front door to businesses,” according to the webinar. “Rather, the front …

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Ayala Corporation

Affinity Express’s parent company Ayala received the 19th Annual IMD-Lombard Odier Global Family Business Award in a ceremony in Dubai on Oct. 16. With this recognition, Ayala joins the ranks of international brands such as S.C. Johnson, Hermes, Merck, Barilla, and LEGO, all of which have been recognized by the Family Business Network International. “This …

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SMB Marketing Services

The “agency model” and the managed services associated with it are no longer confined to traditional ad agencies and holding companies. Companies across several different verticals are finding that they can grow revenue by offering services that benefit the growing SMB marketplace. This is a market that has a variety of needs, including logo creation, …

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