AffinityX

Insights

Takeaways from the 2018 IHAF Conference & Awards Show

The 2018 IHAF Conference & Awards Show was held in Boston and in attendance were AffinityX’s Stephanie Vautravers, VP of business development and Sara Droke, director of business development. They had the opportunity to network with key executives including those from Bank of America, Orvis, PricewaterhouseCoopers, Robert Half and The Boston Consulting Group — and …

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The Local Media Association’s Media Transformation Conference

Last month I attended the Local Media Association’s Media Transformation conference in Kansas City, Missouri, along with heavyweights from the local media world. I was quite impressed with the topics and speakers. The entire conference was buzzing with good ideas and important conversations, but a couple of noteworthy themes made an impression on me: how …

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The National Association of Broadcasters’ Small Market Television (SMTE) Exchange Event

I had the pleasure to attend NAB’s Small Market Television Exchange (SMTE) Event — the national conference for small market groups and stations — in Nashville earlier this month along with Carolyn Baird, vice president, business development and Sara Droke, director of business development. It was a high-quality audience of approximately 500 attendees and a …

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AffinityX Brings Connected TV to its Suite of Advertising Products

The late great Stephen Hawking once said “We are all now connected by the Internet, like neurons in a giant brain.” And now, we can all connect with endless reams of streaming content through Connected TV (CTV).  Connected TV helps advertisers looking to reach viewers — including both cord-cutters and cord nevers — who make …

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AffinityX Introduces Search Engine Optimization and Call Tracking for Google PPC

In order for small businesses to compete with other small businesses — as well as big corporations —SEO can be transformative: 74 percent of internet users are performing local searches and 76 percent of people who search for something nearby on their smartphones visit related businesses within a day. Local media companies, ad agencies and other marketing services providers …

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Rev Up Your Digital Advertising with Dynamic Ads for Auto Dealers

According to eMarketer, 12.9 percent of auto industry ad budgets in 2017 went to digital. Spending is expected to increase by 17.6 percent in 2018 and continue to grow by double digits through 2021. In fact, the percent of ad budgets spent on digital versus traditional campaigns is higher than in any other category except …

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Programmatic Recruitment Advertising is a Game-Changer

Recruitment advertising (or “job ads”) has been around as long as, well — jobs. From “help wanted” signs in store windows to newspaper classifieds, job listings have always been essential to employers to attract the right talent. Then along came the Internet, which radically turned recruiting on its head. Sites like Monster.com, CareerBuilder, Craigslist, SimplyHired …

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Ads.Txt is Gaining Momentum: Are You On Board, Publishers?

Launched by the Interactive Advertising Bureau (IAB) last spring, ads.txt is growing in importance. The concept is that publishers host a file on their servers which lists all the companies that are authorized to sell their inventory. Buyers can then validate the sellers they are purchasing from to avoid spoofed domains and arbitraged inventory. Sounds …

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