AffinityX

Insights

SaaS Advertising Solutions for SMBs — Not as Turnkey as They’d Hope, But You Can Help

The Chief Marketing Officer of Viant, Jon Schulz, recently wrote an interesting piece in MarTechSeries titled “The Ad Industry’s Focus on Scale Has Ignored Small Businesses.” Schulz makes the point that small- and medium-sized businesses (SMBs) — which make up 99% of all private sector businesses in the US — are largely neglected by the …

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Google’s New Algorithm Change Rightly Recognizes Original Reporting and Local Journalism

Google recently announced that its search results for news articles will now highlight those that it identifies as “original reporting” and keep them in a “highly visible position” for longer — as well as enlist more than 10,000 human raters to identify and reward such articles. Traditionally, when someone searches for a news story on …

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Digital Advertising Trends To Watch In 2019 And Beyond

A recent article we came across in Forbes titled “Digital Advertising Trends To Watch In 2019 And Beyond” summarized predictions by expert speakers at the Interactive Advertising Bureau’s Annual Leadership Conference in February. We think the piece really nailed it — and are thrilled to report that AffinityX is a great resource to our clients …

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In News Industry, a Stark Divide Between Haves and Have-Nots — AffinityX Can Help

Last week, The Wall Street Journal ran an interesting and relevant piece titled “In News Industry, a Stark Divide Between Haves and Have-Nots.” It is behind a WSJ paywall, but if you have a subscription, you can click to the article here. The premise is that local newspapers failed to make the digital transition that larger …

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Brand Leaders Share In-House Agency Woes and Wows at In-Housing Agency ANA Conference

In late March, the ANA’s held its first In-Housing Agency Conference in Orlando and AffinityX was thrilled to be in attendance. There were many interesting presentations and panels throughout the event, with from-the-inside views shared by leaders from Disney, Electronic Arts (EA), Nationwide, Chobani and The Wonderful Company, to name a few. They articulated that …

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The ANA’s Upcoming In-Housing Agency Conference — We Wouldn’t Miss it!

The ANA is hosting its first In-Housing Agency Conference from March 13 to 15, 2019 in Orlando and AffinityX is very much looking forward to this event! In-housing is the one biggest trends to hit advertising in the last few years and AffinityX has been following closely, while signing more in-house agency partners and networking at …

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Humanizing Programmatic with AffinityX

Earlier this month, Matt Sweeney, CEO of Xaxis, published a thought-piece in AdExchanger called Humanizing Programmatic which is worth a read. It’s reflective of our philosophy here at AffinityX and very relevant to local media and marketers who are challenged with harnessing the power of programmatic. Sweeney’s premise is that “despite prevalent misconceptions, programmatic advertising requires deep …

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