LEADING NEWSPAPER GROUP ACHIEVES 7X SURGE IN AVERAGE ORDER VALUE AFTER SWITCHING DIGITAL VENDORS
By Marketing / June 14, 2023
In today's competitive business landscape, media companies often face numerous challenges to thrive and grow. However, publishers can achieve remarkable success with the right strategies and a strong vision.
In this article, we will delve into the journey of a prominent newspaper group that successfully navigated obstacles to achieve impressive growth and transformation. By implementing a simple vendor shift, this organization experienced a remarkable surge in revenue, rejuvenating its market standing and reinvigorating its position in the industry. We will explore the factors that motivated this decision, the advantageous outcomes it brought, and the valuable insights it provides to other media organizations striving to thrive in the digital age. This captivating story is a testament to the formidable power of innovation, perseverance, and adaptability in the ever-evolving business landscape.
THE SITUATION:
A newspaper group with nearly 150 publications stretching across 19 states wanted to diversify its revenue stream. The group wanted to expand its product portfolio beyond print and offer its advertisers robust digital advertising solutions and fulfillment.
THE STRATEGY:
This newspaper group initially partnered with a digital vendor who touted its technological and reporting capabilities for media sales organizations. Unfortunately, the vendor provided little support after onboarding, with delayed response times, resulting in the sales reps losing confidence in their ability to sell digitally. This newspaper group ultimately opted to move its digital business over to AffinityX.
THE RESULTS:
Over the course of our partnership, AffinityX has helped this newspaper group grow its average order value from $1,200 to $9,000! The General Manager of their Midwest Division recently said, “In less than three months, we have closed more digital revenue with AffinityX than all year so far with our previous vendor. AffinityX’s training and service levels have been outstanding by comparison.”
ABOUT AFFINITYX:
At AffinityX, we provide technology-agnostic digital advertising solutions customized to each media sales organization and designed to increase revenue rapidly. We focus on bringing the best solutions to our clients by partnering with industry-leading platforms, including Advisr, TapClicks, a multitude of DSPs, advertising channels, and more. Plus, our campaigns outperform industry benchmarks by an average of 60% across programmatic, search, social, and OTT.
AffinityX is a global provider of industry-leading digital marketing, advertising, creative, and print solutions, working to generate exceptional, measurable results for every client. Our adaptive, customer-first approach pairs the best talent with strategic solutions, working to streamline multiple processes, technologies, and platforms to help businesses develop efficiencies and achieve success. For 30 years, AffinityX has served as an extension of teams like yours and is uniquely positioned to meet your business goals and help you grow!
To learn more about AffinityX and our sales enablement solutions, please reach out to Lindsay Dotterer at ldotterer@affinityx.com, or visit https://affinityexpres.wpengine.com/get-started/