News

03/21/2017

Affinity Express Receives ISO Certifications for Creative Production Units

Accreditation Ensures Highest Level of Quality Management at the Company’s Pune and Manila Offices

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10/24/2016

IAB Proposes New Ad Portfolio

The IAB recently released a proposed update to the IAB Standard Ad Unit Portfolio for public comment. As members of the IAB, AffinityX is thoroughly reviewing all suggested changes and will be submitting our comments for consideration.

The changes put forward by the IAB will work to improve the consistency of cross-device creative display, as well as enhance consumer experience, by phasing out invasive and disruptive ad units.

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07/05/2016

The Myth of the Lonely Marketing Tech Robot

Recently, Scott Brinker published a fascinating graphic, with 3,874 marketing technology logos crammed into one chart. For every one of those logos and all the accompanying investor decks and analyst presentations, the underlying myth of how work actually gets done is the same: “The robot does it all.”
 

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06/13/2016

Bypassing the Hurdles to Bring Programmatic to SMB Advertisers

Programmatic has remained one of the hottest trends in digital advertising over the past five years, but the increased spending and popularity haven’t come without difficulty or controversy. The latest struggle is on the agency side, where many shops are sprinting to keep up with client demand, trying to integrate programmatic ad buying across their organization. This has not come easily, with many of the largest holding companies struggling to break programmatic out of a silo.

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04/08/2016

AffinityX Wins Second Consecutive "Best Emerging Company for Creatives" Honor at the International ICT Awards Philippines

CHICAGO, IL--(Marketwired - Apr 8, 2016) - AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been distinguished as the preeminent creative company in the information technology and business process management (IT-BPM) industry in the Philippines, taking home the "Best Emerging IT-BPM...

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03/23/2016

Vantage Points: How Can Local Businesses Fight National Competitors

Local advertising used to mean just that: small or mid-sized businesses (SMBs) trying to reach consumers in their local markets.
 
No more. Today’s SMBs must compete in the “New Local”– a battleground where the SMB’s message must compete against powerful national brands for mind share, especially in digital advertising.
 
The good news? A new generation of providers are offering SMB owners the tools to win against the giants and bring more business to Main Street USA.
 

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02/16/2016

Why sales enablement strategy + technology = increased ad revenue

While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company?

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02/05/2016

How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’

Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim past ads. Believe it or not, image is also important to the software necessary for serving those ads, as failing to meet certain creative standards may actually prevent ads from ever reaching a consumer.

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01/19/2016

How the Tech Emerging From CES Could Impact Local Advertisers

Most SMB advertisers won’t be immediately leveraging the technology unveiled recently at CES in Las Vegas, but that doesn’t mean they can’t tap into the excitement that the show generates with consumers and businesses alike. CES is no longer simply a show about TVs, cars and cell phone cases — it now represents the best of what humanity can really do when focused on collaboration and innovation.

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01/04/2016

2016 Predictions for Local Marketing

LSA asked industry leaders and experts what they predict 2016 will hold for location-based marketing, advertising and commerce. There are 24 responses in a presentation that can inform your marketing and keep you ahead of the trends: LSA 2016 Predictions.

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10/15/2015

AffinityX Appoints Amod Dani as First Global Creative Director

Award Winning Creative to Oversee Creative for millions of SMBs Served by AffinityX’s Partners
 
Chicago – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), today announced that it has named Amod Dani as its first Global Creative Director. As the Vice President, Creative, Dani will lead AffinityX’s creative staff and vision as they continue to deliver high-quality creative marketing executions for millions of SMBs. 
 

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10/15/2015

Publicis Creative Amod Dani Jumps To White Label Provider AffinityX

by Larissa Faw

Amod Dani is switching from working directly with clients to working behind the scenes as the first global creative director at marketing and creative services company AffinityX.

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09/29/2015

AffinityX Launches AudienceX, Bringing Full-Service Programmatic Advertising for SMBs to the Local Media Market

Suite of Ad Tools Allows Companies That Serve SMBs to Quickly Generate Sustainable Digital Revenue
 
Chicago — September 29 2015 — In today’s increasingly internet-connected world, every brand that wants to grow its business needs a digital marketing presence. Audience targeting, mobile advertising, compelling websites and dynamic creative play a huge role in helping businesses attract new customers. Yet these tools and tactics are well beyond the capabilities and budget of most small and medium businesses (SMBs).
 

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09/21/2015

How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising

Lynn Tornabene

In the U.S., programmatic ad spending topped $10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their brand and reach exactly those customers who are most likely to buy?

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07/31/2015

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points.

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07/06/2015

AffinityX Appoints Tymothe Meskel Director of Programmatic Sales

AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales. 

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07/02/2015

Duct Tape Marketing

The Demise of Facebook’s Organic Reach

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06/04/2015

AffinityX Offers Expert Integrated Ad Sales Advice for INMA

The media industry has changed greatly over the past decade, forcing news media companies and their ad sales teams to adapt by expanding their offerings and entering new forms of media.

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03/24/2015

AffinityX

AffinityX Wins Best Emerging IT-BPM Company for Creatives at The 9th International ICT Awards Philippines

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11/19/2014

Affinity Express

Affinity Express Rebrands As AffinityX To Help Multiply Revenues For Companies That Serve SMB Marketing Needs.

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