In the face of industry-wide declines in print ad revenue, Hearst Corporation, owner of several national newspapers, partnered with AffinityX to combat the declines and increased online competition. The partnership allowed Hearst to offer new products and achieve savings.
Digital First Media reaches 61.5 million Americans through 800 multi-platform products, and was looking to allocate resources toward content and move away from legacy production methods. AffinityX helped the company truly go “digital first,” allowing them to properly serve local communities while maintaining self-sustainability and profitability.
Trinity Mirror, one of the UK’s largest multimedia companies, needed help consolidating production hubs and meeting demand for ad design across multiple formats. AffinityX’s marketing and media production services introduced structural change, improved efficiency, and increased sales.