The Kentucky Broadcasters Association and AffinityX Announce Partnership to Offer Digital Solutions to Member Stations
Deal will allow Kentucky broadcasters of all sizes to uncover new revenue streams.
Today the Kentucky Broadcasters Association (KBA), which unites public and commercial radio and television stations across Kentucky, and AffinityX, the white label creative and marketing services partner behind the biggest names in local marketing, announced a partnership to bring additional digital revenue opportunities to KBA’s member stations.
Through the partnership, the Kentucky Broadcasters Association will now offer its members AffinityX’s AudienceX solution — which combines digital sales enablement (including customized, multi-channel media plans and proposals) and a full suite of products such as programmatic display, native advertising, pay-per-per click advertising, email, Facebook/Instagram ads and HTML5 Banner creative production.
Chris Winkle, President of the Kentucky Broadcasters Association said, “KBA is committed to bringing innovative solutions to our members to help them flourish in an ever-challenging environment. AffinityX offers world-class digital services that we’re confident will benefit our local stations and improve their bottom line.”
“AffinityX is proud to be working with the Kentucky Broadcasters Association to help make their member stations, regardless of size, become more competitive,” said David McTarnaghan, CEO. “KBA has long done an excellent job of representing the interest of broadcasters in Kentucky and we’re delighted to join forces to foster the revenue growth of its members.”
AffinityX’s AudienceX will be available to KBA member stations starting in Q1 2020. The digital suite is available to local media companies and associations around the U.S., as well as globally.
AffinityX is the white label creative and marketing services partner behind the biggest names in local marketing. We are the secret weapon of the world’s best media companies, agencies, brands, marketing services companies and more. Our purpose-built technology, media expertise and world-class infrastructure delivers more than 5 million fast-turn jobs per year, from logos to websites to programmatic advertising and beyond. With more than 2,200 employees worldwide, AffinityX's U.S. headquarters are in Elgin, Illinois.