AffinityX Appoints Amod Dani as First Global Creative Director
Award Winning Creative to Oversee Creative for millions of SMBs Served by AffinityX’s Partners
Chicago – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), today announced that it has named Amod Dani as its first Global Creative Director. As the Vice President, Creative, Dani will lead AffinityX’s creative staff and vision as they continue to deliver high-quality creative marketing executions for millions of SMBs.
Over the course of a decade in advertising, Dani’s work has been recognized with awards from shows around the world, including the New York Festivals, the One show, Cannes Lions, the Clio awards, the Food & Beverages Awards, Spikes Asia, AdFest Asia and the Award Australia.
“A person with Amod’s talents and resume doesn’t come along very often, especially not with such great experience on a global scale,” said Ken Swanson, CEO of AffinityX. “Our creative team and industry-leading systems allow us to deliver Fortune-500 caliber creative to thousands of SMBs a day. Having Amod lead our creative endeavors further bolsters the high quality work we’ll continue to produce on behalf of our clients.”
He joins AffinityX from Publicis, where he was an Executive Creative Director, managing projects for global brands such as Skoda, Citibank, and Oral-B while working in the agency’s Mumbai, India office. Prior to Publicis, Dani spent nearly seven years at Leo Burnett, where he served as Creative Director and, later, Associate Executive Creative Director. At the time he joined Leo Burnett in 2006, he was one of the youngest creative directors in the agency’s network.
At AffinityX, Dani will drive the creative vision for a staff of 1,900 highly skilled creatives who work seamlessly across the globe to bring SMB’s marketing visions to life. This creative team delivers more than 12,000 jobs per day, six days per week, from locations around the world. Dani will be based in the company’s Pune, India office.
“It is an honor to become part of the AffinityX family and work alongside such dynamic minds,” Dani said. “I’ve seen the true power of creativity. It can revolutionize the way we think, feel and behave. I wish to channel it by passionately creating stellar, top-drawer work for our clients. Through a collaborative and constructive approach, I believe we can turn the smallest idea into the biggest catalyst for change. I look forward to a journey filled with glory and possibilities.”
AffinityX offers an extensive suite of online, mobile and offline marketing solutions for the SMB market, including brand identity, websites, advertising, programmatic campaigns, and search engine marketing. Through a combination of proprietary cloud-based workflow software platforms and integrations with best-of-breed ad tech, AffinityX delivers complete end-to-end managed services and fulfillment to leading SMB-focused companies.
AffinityX is the leading white label creative and marketing services partner for companies that serve SMBs. We help our clients drive new revenue by offering everything their customers need, from physical to digital -- logos, print ads, websites, online ad campaigns, and much more. We deliver world-class design and turnarounds in as little as four hours, all at a price SMBs can afford. The world’s best SMB-focused companies depend on our technology, processes and insights to secure their success. AffinityX and Affinity Express are trademarks and sole property of Affinity Express, Inc.
WIT Strategy, for AffinityX
Rich Cherecwich, 774.254.0952
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