Top Trends that will Drive B2B Digital Growth in 2019
By Lynn Tornabene, Chief Marketing Officer, AffinityX
Today, we’re in the Age of Local — marketing wars are digital, skirmishes are ongoing, and you win or lose based on local relevance. This is not only the new reality for major brands and their agencies, but also for companies whose bread and butter has always been local, such as hospitals, real estate agents, auto dealerships, and the advertising and media companies who service them.
Local is the New Marketing: Predictions for 2019
Lynn Tornabene, CMO at AffinityX, shares her thoughts on local marketing and its possibilities with democratization of technology, programmatic advertising, connected television, and social media.
Outsourcing While In-Housing — How to Keep Control While Gaining Scale and Speed
AffinityX Joins the In-House Agency Forum
California Publisher Outsourcing with AffinityX
It’s been a year since Sonoma Media Investments fully outsourced its ad design and pagination operations to the AffinityX platform. California-based Sonoma Media was formed in late 2011 to buy the Sonoma Index-Tribune and Sonoma Magazine from Halifax Media Holdings, which acquired the publications through its $143 million acquisition of The New York Times Regional Media Group papers that same year.
AffinityX Appoints New VP, Business Development – Agency Side
AffinityX Named Best Filipino-Owned Company in the 2018 International ICT Awards Philippines
Company Wins the Acclaim for Second Year in a Row
CHICAGO, IL — AffinityX, the power behind the biggest names in local, recently took home the “Best Filipino-Owned Company” trophy from the 12th International ICT Awards in the Philippines. This was the second year in a row the company earned this distinction.
Digital Denial, Drowning and Discipline: What’s a Local Media Company to Do?
By Lynn Tornabene
Quality journalism, from the national to the local level, is the bedrock of any democracy. But as anyone who has been paying attention knows, many media companies that have traditionally relied on print have been struggling to keep up in the digital age.
The Age of Local: The New Marketing
By Lynn Tornabene
“All politics is local” was a phrase made famous by the late Speaker of the House, Tip O’Neill, and today, all marketing is local.
AffinityX Parent Company Ayala Makes Forbes 2000 List of World's Best Employers
CHICAGO, IL – October 30 2017 -- AffinityX the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs) and other local marketers, is pleased to announce that its parent company, Ayala, has been named to Forbes magazine’s first-ever Global 2000 list of the World’s Best Employers.
Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice
Facebook has risen from questionable marketing platform to one of the dominant powers in digital media in a relatively short period of time. And while the platform made $27 billion in ad revenue in 2016, it has ambitions to venture into creative services as well.
AffinityX Wins Three Awards, Including Creative Hall of Fame Honor, at the International ICT Awards Philippines
Also Named Best Company of the Year for Animation & Game Development and Best Filipino-Owned Company
Affinity Express Receives ISO Certifications for Creative Production Units
Accreditation Ensures Highest Level of Quality Management at the Company’s Pune and Manila Offices
IAB Proposes New Ad Portfolio
The IAB recently released a proposed update to the IAB Standard Ad Unit Portfolio for public comment. As members of the IAB, AffinityX is thoroughly reviewing all suggested changes and will be submitting our comments for consideration.
The changes put forward by the IAB will work to improve the consistency of cross-device creative display, as well as enhance consumer experience, by phasing out invasive and disruptive ad units.
The Myth of the Lonely Marketing Tech Robot
Bypassing the Hurdles to Bring Programmatic to SMB Advertisers
AffinityX Wins Second Consecutive "Best Emerging Company for Creatives" Honor at the International ICT Awards Philippines
CHICAGO, IL--(Marketwired - Apr 8, 2016) - AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been distinguished as the preeminent creative company in the information technology and business process management (IT-BPM) industry in the Philippines, taking home the "Best Emerging IT-BPM...
Vantage Points: How Can Local Businesses Fight National Competitors
Why sales enablement strategy + technology = increased ad revenue
While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company?
How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’
Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim past ads. Believe it or not, image is also important to the software necessary for serving those ads, as failing to meet certain creative standards may actually prevent ads from ever reaching a consumer.
How the Tech Emerging From CES Could Impact Local Advertisers
Most SMB advertisers won’t be immediately leveraging the technology unveiled recently at CES in Las Vegas, but that doesn’t mean they can’t tap into the excitement that the show generates with consumers and businesses alike. CES is no longer simply a show about TVs, cars and cell phone cases — it now represents the best of what humanity can really do when focused on collaboration and innovation.
2016 Predictions for Local Marketing
LSA asked industry leaders and experts what they predict 2016 will hold for location-based marketing, advertising and commerce. There are 24 responses in a presentation that can inform your marketing and keep you ahead of the trends: LSA 2016 Predictions.
AffinityX Appoints Amod Dani as First Global Creative Director
Publicis Creative Amod Dani Jumps To White Label Provider AffinityX
by Larissa Faw
Amod Dani is switching from working directly with clients to working behind the scenes as the first global creative director at marketing and creative services company AffinityX.
AffinityX Launches AudienceX, Bringing Full-Service Programmatic Advertising for SMBs to the Local Media Market
How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising
In the U.S., programmatic ad spending topped $10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their brand and reach exactly those customers who are most likely to buy?
What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?
At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points.
AffinityX Appoints Tymothe Meskel Director of Programmatic Sales
AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales.
AffinityX Offers Expert Integrated Ad Sales Advice for INMA
The media industry has changed greatly over the past decade, forcing news media companies and their ad sales teams to adapt by expanding their offerings and entering new forms of media.
AffinityX Wins Best Emerging IT-BPM Company for Creatives at The 9th International ICT Awards Philippines
MediaPost RTB Insider
Affinity Express Rebrands As AffinityX To Help Multiply Revenues For Companies That Serve SMB Marketing Needs.