“Conversational commerce” is a very transformative and interesting technology, one that stands at the intersection of natural language search and customer service. This is technology that is close to a personal virtual assistant, adding a layer of automation to a website and helping consumers narrow down their interests in a way that feels like a human is asking them questions.
Conversational commerce is going to take off in the next few years and gain wider adoption in local marketing, especially as companies like Pingup make it easier for consumers to book appointments online. A similar service on a platform like Yelp could not only help a consumer find a place to eat, but possibly even book a reservation. It’s very similar to the automated systems airlines use when you call in, but it doesn’t feel like the same thing. A chat box on a website is a smarter than what the airlines are employing.
There's also big story going on at the cash register, with the ongoing developments in mobile payments and chip cards. Along with the evolution of point-of-sale software and the ability to tie together customer data, the way people pay, and the ways that data is used for marketing, will continue to evolve subtly.