Favorite Local Business
Oswego Speedway, home of Supermodified Motorsports, Oswego NY
I interned there in college
Big Business Lesson
Advertising and sponsorships are essential to connecting people to local businesses. Ken is an expert in leading global teams to deliver high-volume, quick-turn, high quality media production – and helping customers identify new revenue streams. As CEO of AffinityX, Ken leads a global team overseeing the strategy and direction of the business. Ken joined AffinityX as CEO in 2008, when the company had less than 800 employees. Prior to joining AffinityX, Ken held the position of Director of Business Development, Kodak Graphic Communications Group where he organized and led the integration of cross-segment teams for this newly formed $3.6B global business unit. Ken developed solutions to help publishers leverage the internet to create new business opportunities and generate new advertising revenue. Prior to Kodak, Ken served as SVP Global Operations of Bowne & Co., Inc., where he built industry-leading global delivery platforms and strategic outsourcing partnerships enabled by 24/7 web-based ordering/fulfillment workflows for creative, content management, production and distribution of documents and electronic communications for shareholders, regulatory bodies, and investors.
“My first day on the job, George Caruso and his brother Doug, who founded the business, took me aside and explained to me, ‘Ken, this business is simple. Every day we work with small-to-medium size businesses looking to capitalize on the ever-increasing exposure of their products and services to the thousands of auto racing fans attending weekly events at our Speedway. It’s not just about publishing the racing schedules, standings and news, it’s about making sure we help our local business friends and sponsors win as marketing partners with the Speedway.’ That’s an early lesson I never forgot.”